The Montreal-based design studio, JJJJound, first teased the sneaker to its audience back in May, generating significant buzz within the sneakerhead community. After weeks of anticipation, the brand has now released the first official images, providing a full and detailed look at the upcoming model.
This collaboration sees JJJJound applying its signature minimalist and refined aesthetic to ASICS's technical GEL-Quantum 360 silhouette. Known for its exceptional cushioning and comfort, the shoe serves as a perfect canvas for JJJJound's understated design philosophy.
The chosen colorway is a muted, sleek grey, executed in a mix of premium suede and mesh materials. This allows the sophisticated texture and complex structure of the shoe to take center stage. True to JJJJound's approach, branding is kept to a minimum, with subtle co-branding on the tongue and heel
Following the successful sell-out of their previous projects, demand for this collaborative effort is expected to be extremely high. The sneakers will be available through the JJJJound web store, ASICS.com, and select luxury retailers worldwide on the specified launch date.